New Balance Franchise India: Your Gateway with Foot Lounge
Step in for more than just a shopping trip. You’re about to discover how owning a New Balance franchise India as part of a multi brand footwear franchise at Foot Lounge puts you at the crossroads of sport, style, and significant business growth. With a store footprint across 20+ thriving locations, Foot Lounge is where India comes for the world’s top sportswear brands, now including New Balance.
Welcome to a space that pulses with global energy, modern flair, and the world’s most trusted labels. When you hire a space under the Foot Lounge brand, you don’t just lease four walls, you get direct access to a select portfolio from Adidas, Nike, Puma, Skechers, Asics and the much-demanded New Balance line.
Why Pick a New Balance Franchise as part of Foot Lounge in India?
There’s a strong reason New Balance is among the world’s fastest-growing sportswear names. Its presence is expanding explosively, where company-owned and distribution-led stores have popped up in Hyderabad, Pune, Mumbai, Bengaluru, and Delhi, all since 2024. These new outposts are not just about sports shoes. They feature everything from performance runners built on Fresh Foam X and FuelCell technology to fashion-forward lines. City athletes and casual wearers alike truly adore them.
You want to serve a fast-growing, fitness-focused audience looking for reliable, high-performing footwear. With a New Balance franchise as part of a multi brand footwear franchise at Foot Lounge, you’ll offer customers in India access to rare models plus timeless originals that New Balance fans love.
Product Range and Technologies
When you rent a New Balance section inside Foot Lounge, your inventory covers:
- Running Shoes: Engineered with Fresh Foam X, a lightweight comfort meets premium cushioning
- Training and Walking Shoes: FuelCell tech delivers powerful energy return for every workout
- Iconic Lifestyle Sneakers: Models like 1906, 9060, and 550 blend heritage looks with performance
- Apparel: Moisture-wicking shirts, ergonomic shorts, and tracks inspired by athletic design
- Accessories: Socks, performance backpacks, and headwear for daily style or sports
Every item matches India’s rising standards for international quality, durability, and the kind of craftsman touch that’s made New Balance a global favorite since 1906.
Franchising: Simple and Proven
Setting up a New Balance franchise India as part of a multi brand footwear franchise at Foot Lounge . You lease a high-footfall, design-forward store in a city mall or shopping district and enjoy access to our proven business model. That means:
- A ready-made brand name with deep market trust
- Fully plotted operational guidance
- Constant marketing support
- Advanced point-of-sale systems
- Up-to-date training in selling, merchandising, and customer engagement
You won’t be left guessing. Comprehensive onboarding covers everything from technical product knowledge (think: shoe fit, orthopedic features, material differences) to the subtle art of customer satisfaction.
Support Every Step of the Way
Foot Lounge’s support goes beyond initial setup. Franchisees can expect:
- Help with designing and launching your store
- Monthly reviews to improve efficiency and sales
- In-house events with product experts and community leaders to build local loyalty
- Strategic inventory consultation for best-selling picks in your area
Investment and Growth
Start-up investment ranges from ₹35 lakhs to ₹1.5 crores, matching the level of store, location, and your vision. Typical yearly revenue figures, based on Foot Lounge multipliers, sit around ₹1 crore to ₹3 crores for thriving sites. It’s a high-potential opportunity with a low risk profile (zero royalty fees, strong brand recall, and built-in supply chain for smoother restocking).
Opportunities open in rental, company-leased, or owner-operated formats, whatever best fits your investment appetite.
Frequently Asked Questions
Who can apply?
Any entrepreneur or businessperson with retail or management experience and working capital, plus the drive to be part of a growing fitness movement.
Can I sell other brands?
No. Your Foot Lounge store carries only official partner brands, including Adidas, Nike, Puma, Skechers, Asics, and New Balance.
What ongoing support do I get?
- Dedicated franchise team
- Regular training refreshers
- Full marketing and sales toolkit
Is there a royalty?
No, franchisees keep all profits minus direct expenses. High ROI, less overhead.
Contact
Reach the franchise team at bd.head@deekaygrp.com or +91-7418411557.
When you open your New Balance franchise India as part of a multi brand footwear franchise at Foot Lounge , you’re not just bringing in a new product line, you’re building on a foundation of global trust, innovative product tech, and a network that cares about your store’s success.